Jaipuria

The 10-week wave

Rather than launching everyone at once, the campaign activates in a deliberate order — each wave lending credibility and visible momentum to the next.

  1. 1

    Week 1 · Corporate Office Activation

    13 – 19 Jul

    Voting URL and badge/DP mechanism go live; Corporate Office employees vote first, setting the tone.

    Owners · Corporate Office, Deepika Singh, Tech Team

  2. 2

    Week 2 · Principal & Promoter Videos

    20 – 26 Jul

    Principals and Promoters record short appeal videos released across school channels and social media.

    Owners · Principals, Promoters, Marketing Team

  3. 3

    Week 3 · Student Council Activation

    27 Jul – 2 Aug

    Head Boy and Head Girl record promotional videos; house-wise competition kicks off.

    Owners · Student Council, Schools

  4. 4

    Week 4 · Parent Engagement

    3 – 9 Aug

    Parents mobilised through class WhatsApp groups; alumni and local community outreach begins.

    Owners · SPOCs, Schools, Admission Team

  5. 5

    Week 5 · Institute-wise Activation

    10 – 16 Aug

    Focused push across Lucknow, Indore, Jaipur & Noida institutes; badge sharing intensified.

    Owners · Respective SPOCs, Admission Team

  6. 6

    Week 6 · Event Integration

    17 – 23 Aug

    Voting help desks at PTMs, Dandiya Celebrations and other school events.

    Owners · School Teams, SPOCs

  7. 7

    Week 7 · Mid-Campaign Review

    24 – 30 Aug

    House-wise leaderboard reviewed; Admission Team targets vs actuals; corrective actions.

    Owners · PMO, Admission Team

  8. 8

    Week 8 · Intensified Tracking

    31 Aug – 6 Sep

    Daily reviews across locations; lagging schools given focused support; refreshed principal/promoter videos.

    Owners · Corporate Office, SPOCs

  9. 9

    Week 9 · Pre-Finale Momentum

    7 – 13 Sep

    Daily leaderboard shared; final appeal videos; badge campaign intensified.

    Owners · PMO, Marketing, Tech Team

  10. 10

    Week 10 · Grand Finale

    14 – 20 Sep

    Daily countdown; last-mile mobilisation; voting closes 20 Sep; results compiled and shared.

    Owners · Entire Organization